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The right presentation of your idea can be as important as the idea
itself
The most
brilliant idea is worthless if it is not respected, understood or
taken seriously. Many factors play key roles in expressing ideas.
These reach from psychological perception rules through linguistic
and graphical conventions to aestethics of the visualisation. Some
facts are better expressed in words, others by using illustrations
or in tables; others again can be better comprehended by using business
graphics, such as pie or bar charts.
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