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Visual quality
Today, in the age of Desktop Publishing, it seems easy for amateurs to design printed
matter themselves. Many think: There are plenty fonts delivered with every computer and
ready-made ClipArts are available with every graphic programme.
Visual quality depends heavily on many factors that relate to each other.
Everyone realises that the layout of a brochure for an established corporation
requires completely different layout rules than the production of a
cool music video.
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