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In both cases, however, a great deal of
creative thinking along with technical and skilled craftsmanship is
essential. The feel for layout and a creative mind need fine-tuning
to finally reach the desired results.
Amateurs rarely consciously register
errors, style disagreements or the lack of visual continuity. All
these things matter significantly. At the end of the day both you
and your company will be judged by the manner in which you are presenting.
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